United States, 2026
Gift-Giving Statistics
Current figures on the occasions, budgets, and shopping habits shaping relationship gifting in the United States.
Last updated September 16, 2026
A quick read
The numbers behind the moments people celebrate.
These figures bring together recent U.S. consumer surveys for Mother’s Day and Father’s Day, plus the latest national online retail estimate. Each number links to its original source and date, so it can be checked and cited with confidence.
$38B
planned Mother’s Day spending
U.S. consumer spending for Mother’s Day was projected to reach a record $38 billion in 2026.
Source: National Retail Federation, Mother’s Day Spending Expected to Hit Record $38 Billion, April 21, 202684%
plan to celebrate Mother’s Day
More than four in five U.S. adults said they planned to celebrate in 2026.
Source: National Retail Federation, Mother’s Day Spending Expected to Hit Record $38 Billion, April 21, 2026$284.25
planned per-person Mother’s Day spending
That was the average budget among consumers celebrating Mother’s Day in 2026.
Source: National Retail Federation, Mother’s Day Spending Expected to Hit Record $38 Billion, April 21, 202654%
plan to buy for a mother or stepmother
Mothers and stepmothers were the most common planned recipients in the 2026 survey.
Source: National Retail Federation, Mother’s Day Spending Expected to Hit Record $38 Billion, April 21, 2026$27.9B
planned Father’s Day spending
U.S. consumer spending for Father’s Day was projected to reach a record $27.9 billion in 2026.
Source: National Retail Federation, Father’s Day Spending to Hit Record $27.9 Billion, June 10, 202677%
plan to celebrate Father’s Day
More than three quarters of consumers said they planned to celebrate in 2026.
Source: National Retail Federation, Father’s Day Spending to Hit Record $27.9 Billion, June 10, 2026$226.58
planned per-person Father’s Day spending
That was the average planned spend per consumer for Father’s Day in 2026.
Source: National Retail Federation, Father’s Day Spending to Hit Record $27.9 Billion, June 10, 202644%
say a unique gift matters most
Shoppers most often prioritized a gift that felt unique or different when choosing for Father’s Day.
Source: National Retail Federation, Father’s Day Spending to Hit Record $27.9 Billion, June 10, 2026$340.2B
in U.S. online retail sales
Seasonally adjusted U.S. retail e-commerce sales reached this level in the second quarter of 2026.
Source: U.S. Census Bureau, Quarterly Retail E-Commerce Sales, Second Quarter 2026, August 18, 202617.1%
of U.S. retail sales happened online
E-commerce’s share of total retail sales in the second quarter of 2026, on a seasonally adjusted basis.
Source: U.S. Census Bureau, Quarterly Retail E-Commerce Sales, Second Quarter 2026, August 18, 2026Methodology and sources
How to read these numbers.
Seasonal figures are consumer spending plans from National Retail Federation surveys conducted with Prosper Insights & Analytics. Online retail figures are U.S. Census Bureau estimates. Planned spending is not the same as final retail sales, and the figures should be read in the context of the source’s survey or reporting method.
Cite this page
A stable source for relationship-gifting context.
Suggested citation: Sugar Girlfriend, “Gift-Giving Statistics: U.S. Relationship Gifting in 2026,” updated September 16, 2026. Individual statistic links above use permanent page anchors.
For the people you celebrate